Icon Creations Ltd launched a new range of leather floor tiles at September's Decorex International, an interior design show in London.

To support their online marketing, Final Third worked closely with Icon to produce an electronic version of their corporate brochure which was available to view from a computer on their stand at the show, as well as download from their website.

The e-brochure has meant that Icon have been able to release a new product to the market for a fraction of the marketing budget they had spent on previous launches and the advantage of the electronic brochure is that they can make ongoing amendments to reflect their range as it develops, ensuring customers always have up-to-date information.